Privacy Policy

We collect information you give us directly, such as your name, email address and any details you include when you contact us, submit an enquiry form, or reach out at info@informax.co.uk. We also collect limited information automatically when you visit our website, such as general technical information needed to serve the site securely. Content a hotel publishes within its own Informax directory remains that property’s responsibility to manage, and we do not access it unless asked to help set it up.

We use the information we collect to respond to enquiries and provide customer support, to set up and maintain digital directories and their content on a property’s behalf where requested, and to send information about our products and services where you have agreed to receive it. We do not sell your personal data to third parties.

We process personal data on the basis of your consent, for example when you submit an enquiry or agree to receive marketing communications; our legitimate interests, such as keeping our website and services secure; and the steps necessary to perform a contract with you, where you have arranged Informax tags or related services from us.

Our website may use cookies or similar technologies to help it function and, where enabled, to understand how it is used. Full details are set out in our Cookie Policy.

We may share your information with trusted service providers who help us run our website and business, including our hosting and infrastructure providers, each of whom is only permitted to use your data to provide services to us. We may also share information where required by law. We do not share your personal data with third parties for their own marketing purposes.

Some of our service providers may process data outside the United Kingdom. Where this happens, we take steps to ensure your information receives an equivalent level of protection, including through standard contractual clauses or equivalent safeguards recognised under UK data protection law.

We keep personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. Enquiry and correspondence records are typically retained for up to 2 years, after which they are securely deleted.

Under UK data protection law, you have the right to request access to the personal data we hold about you, request that we correct any inaccurate or incomplete data, request that we delete your data in certain circumstances, request that we restrict or object to certain processing, and request that your data be provided to you or transferred to another organisation in a portable format. To exercise any of these rights, please contact us at info@informax.co.uk. If you are unhappy with how we have handled your personal data, you also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction, including relying on the security measures provided by our hosting and infrastructure providers.

Our website and services are intended for business use and are not directed at children. We do not knowingly collect personal data from children.

We may update this policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any changes will be posted on this page with an updated “last updated” date.